For a very long time (years!) the drugstore were the biggest culprits when it came to not catering for people with deeper skin tones. Actually let’s be quite frank, it’s been a struggle for people with very light skin tones and deep / dark skin tones. The drugstore options would typically run with 4 or 5 shades of beige, and then possibly one darker option (which was probably still too light for most!)
The drugstore seems to adopt a one size fits all when it comes to complexion products, but more recently we’ve been seeing a much needed change. We’ve seen expansions in shade ranges of foundations, and now concealers. I thought I’d share with you some of the new concealer options that have recently seen a release of new shade ranges and give you a little detail about their wear and finish.
Maybelline Fit Me! Concealers
These concealers have been around for years on the market, but they’ve only ever had about 5 shades to offer. I remember using the shade 35 for years as this was my favourite drugstore concealer. It was also the only one in the range marketed towards dark skin. It reminded me a lot of the Nars Radiant Creamy concealer which retails for £24. The Fit Me concealer now comes in 10 shades and although this isn’t the most breakthrough of shade ranges, it’s much better than their original options.
This is a medium to full coverage concealer, which can feel quite light weight. It also gives a slightly dewy finish, although claims to be matte. This is definitely good for all skin types, however if you have very oily skin you may find it’s a little too radiant for you. I personally quite like the natural finish it gives, and don’t tend to mind it’s slight dewiness.
Some issues I’ve had with this concealer is that the shades tend to run slightly too warm or orange. However going any lighter for my own skin tone results in my concealer appearing too ashy. This concealer retails for just £5.99 so you definitely won’t break the bank giving this a go! Oh, and stores are now starting to stock the full shade range so you should be able to test it out before purchasing. You can find this concealer online and in store at both Boots and Superdrugs.
L’Oreal True Match Concealers
The True Match campaign was launched by L’Oreal to really focus on expanding their shade ranges. It was quite an exciting campaign and it was great to see this issue being brought to the forefront. Alongside their foundations, they released 14 shades of their True Match concealers which tend to run quite deep. This concealer is quite similar to the Urban Decay Naked Skin Weightless concealer which retails for £19. The Urban Decay concealer is definitely one of my favourite concealers.
If you’re looking for a medium, but buildable coverage then you may just enjoy this one. This is also a light weight concealer, that has a natural skin like finish. It’s not as dewy as the Maybelline concealer and definitely ‘dries’ down a lot quicker. It’s very comfortable to wear too. The one thing I cannot stand about this concealer is the smell. It’s got a very pungent chemical scent which makes my eyes water and really puts me off using it regularly. This is one of the more ‘pricier’ drugstore concealers at £7.99 and can be found online and in store at Superdrugs.
Makeup Revolution Conceal and Define
These concealers by Makeup Revolution have only just been released. I was quite excited to see how they’d perform when I saw that they were going to release them. Let’s be honest, I’ve not ever been too excited by any foundation or concealer that Makeup Revolution have had, but these really seemed like a change. The first thing that caught my eye was their shade range. To say that it’s impressive is an understatement. The concealers come in 18 shades ranging from fair to deep in varying undertones too and may expand.
This is a full coverage concealer, that has a matte finish to it. Although it gives a matte finish, the concealer isn’t drying under the eyes. It also gives quite a flawless appearance to the under eye. The product has been likened to the ever so popular Tarte Shape Tape concealer which retails for £28(!). Whilst I’m a fan of the Shape Tape concealer, I can’t stand its scent and I don’t like how thick it is. If I’m being honest I think I enjoy using the Makeup Revolution concealer a lot more!
The one thing that I don’t necessarily like about the concealer is the difficulty I’m having finding a brightening shade. I bought 3 shades, 2 of which I thought would be quite brightening, but they appear to be my own skin tone or deeper. The shades lighter seem like they might be a bit too light for me. This is the cheapest of the drugstore concealers at £4 and can be found online on the Tam Beauty website or in store and online at Superdrugs.
I hope this was useful! Let me know what your favourite drugstore concealer is and why below. For drugstore foundation reviews check here.
SOME LINKS ARE AFFILIATES WHICH MEANS I RECEIVE A SMALL COMMISSION % SHOULD YOU CHOOSE TO PURCHASE THROUGH MY LINK. ALL ITEMS MENTIONED WERE PURCHASED BY MYSELF (UNLESS OTHERWISE STATED).