I’m going to make this a quick post (ok maybe not!). It’s something I’ve been wanting to talk about for a while now. Let me give you a little context. I used to solely talk about beauty on my platforms. In fact my beauty blogging name and youtube name used to be BeautyBreakswithVicky. Nearly a year ago I decided to change it all. I’d become quite disheartened with the beauty community and my heart just wasn’t in it completely anymore.
The issue of authenticity in beauty blogging
There are a few things that really turned me off of the community. Let me start with the beauty blogging / youtube side. When I first started writing and talking about beauty (oh about 6 years ago!) I found it to be a fun hobby. The simple drugstore haul or makeup look, or subscription box unboxing. The content appeared so relatable and people were doing reviews because they truly enjoyed the products or testing makeup. Nowadays I’ve found that it’s turned quite sour. There’s a lot of drama, and trolling online now. A lot of shaming of others and competition too within the community. To be quite frank I find it all a bit like playground antics and I’m not keen on that. (That being said, there are some really genuine bloggers in the community who I support wholeheartedly and I’m so grateful for their contributions!)
The issue of equality in beauty blogging
Now alongside what’s happening in the community among bloggers, we also have the issue of brands themselves. As someone with a dark skin tone, I’ve always found it a challenge to find brands that cater for my skin tone. Nowadays brands are becoming more ‘aware’ of the issues and providing a wider shade range but the issue lies much deeper. I’ve found that beauty blogging as someone with a darker skin tone has opened my eyes to the lack of opportunities I’m presented with. Beauty brands would either choose to send their new releases to everyone but black bloggers (or if they do a small handful) or when they do the PR sample may be quite different to what others receive. Also when it comes to brand trips, the bloggers that are chosen are always the same ‘type’. It just became – well boring.
Where I stand
I personally am over whether or not I receive PR packages, and to be honest that’s not the main message of this post. It’s to do with the inequalities presented in the community. It leaves me quite disheartened, as even though I see some changes, at the heart of it, everything remains the same. I’ve found that for me to be truly happy in blogging, I needed to diversify my content and write about things that truly make me happy. If you’re familiar with my content then you’ll know that I still love to write about beauty, but that’s not my main focus. I love to write posts that reflect my true thoughts and also hopefully encourage and help others.
In the future I’d love to see a change and would love to witness more and more successful bloggers from a range of different backgrounds. But whilst certain parts of the community are not being ‘celebrated’ or maybe not even acknowledged I think it’s time to take up the mentality of truly being your own cheerleader.
I know I’ve talked about beauty blogging but this happens in any community. I truly believe that if something is making you unhappy you should change it. Be the change that you would like to see. I haven’t completely given up on the beauty community, as I think it’s important to have a voice where the representation needs to be strengthened. But at the same time I’ve distanced myself from all that brings negative vibes into the community, and show support to those that show positivity and progression.
Be you and stay focused and positive. Your hard work and authenticity will definitely show.
Let me know your thoughts on things you may have noticed in your own online community! To see some more thoughts I’ve shared on beauty blogging, check out this post here!
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