Hoarder Mentality | Confessions of a beauty hoarder

Hoarder Mentality | Confessions of a beauty hoarder

We live in a society where more is better and never enough. It’s all about the latest and the greatest – being the first to post about what’s new or show off what we’ve received from companies. Let’s be honest, those of us who are active in the blogging / social media beauty community are very familiar with this. I’m not going to deny it – I made this my priority for a VERY long time. Then I woke up and realised – I have a hoarder mentality and I’m NOT ok with that.

Let’s start with the definition of a hoarder. According to the Cambridge Dictionary a hoarder is ‘a person or organisation that collects a lot of money or objects; sometimes secretly’. Ok, so not very groundbreaking but it’s definitely something that I can call myself. Now, I’m not saying that I have a hoarding disorder or anything like that – but over the last couple of years beauty blogging has led me to compile a (shamefully) large amount of products that I just did not need.

I got to a point where I started lusting for products and the attention I got when posting on social media. I would ensure I bought the latest of EVERYTHING makeup related and post on social media / youtube to achieve the likes and comments. I became obsessed with and infatuated with all things makeup related to the extent that I would spend my money to the point of having nothing left at the end of the month – and what for? So that people can like a few pictures, or increase my subscriber number or become Instagram famous so beauty brands can ‘discover’ me. I became a hoarder without even realising it.

About a year ago I started to realise that I could not live my life like this anymore – something needed to change. I started to box up my makeup and give a LOT away. I wish I had kept pictures of all of the makeup I gave away because I’m sure I’ve given away at least 10 big boxes and bags (you know the big cheap chequered washer bags!) of products. Initially I was actually deceiving myself. I kept thinking that by giving away my makeup I was dealing with hoarding mentality – when in actual fact I was still buying more! It was not until a few months ago that I actually started to deal with the issue. I needed to stop lusting after the products and buying them.

This brings me to this current day. I’m on a massive clear out mission and a ‘no buy unless I’m replacing’ mentality. I actually feel sick when I look at my collection and my bank balance and how much damage I’ve done to my financial situation – all because of my habitual spending habits. My interest in social media fame and approval has almost completely gone. I say ‘almost’ because I still struggle from time to time with thinking that I need approval from others (something I may write about one day). I’ve just turned 30, I’m getting married, I’m a homeowner, my finances are far from healthy and I’m heading for a career change – I’ve woken up to reality and faced the facts that frivalous spending is a hindrance and not a success.

Please do not get me wrong – if you love spending your money on makeup -you do you! I still love to buy makeup. My point is that having a hoarding mentality made me go from a makeup lover to an attention seeker who wanted approval from all avenues. It also lead me to developing a very unhealthy relationship with money which I am now trying to heal.

I know I still have a long way to go, but I almost feel liberated knowing that I’m no longer obsessing over the latest releases or how I’m going to ensure my bank funds will stretch to cover my new purchases. I also feel peace knowing that I’m no longer racing to post the first pics of a new release, or counting my likes or follower numbers on a social media post. To be honest all of this has led me to step outside of the beauty community and expand my focus and interests.

Let me know your thoughts on hoarding mentality and dealing with it below

I hope this helped at least one of you out there





  1. October 30, 2017 / 1:15 pm

    This is a very good read. Yeah there is threat danger of convincing ourselves that it is all in the aid of blogging blogging etc. I certainly spend more than I ever would’ve if I didn’t blog and vlog. However I have been ever mindful and try majesty’s I don’t cross the line. Love your honesty.

    • Victoria
      December 22, 2017 / 8:22 am

      Thank you x

  2. December 11, 2017 / 3:34 pm

    Love this! I feel the same! You need to do what you feel is best for you!

    • Victoria
      December 12, 2017 / 6:00 pm

      Thank you hun!

  3. December 11, 2017 / 5:12 pm

    Such a interesting post and so happy you ‘saw the light’ ha. I definitely know how easy it is. For me it was more with clothes and it was pre Instagram but I feel sick at the amount I spent in things I wore once.

    • Victoria
      December 12, 2017 / 6:00 pm

      Thank you! Yes thinking about how much I spent also makes me feel sick x

  4. April 5, 2018 / 2:47 pm

    This post was so good to read! And really made me second guess a lot of the purchases I’ve made in the past x

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