DUPE-TASTIC OR NAH?! | W7 ‘Delicious’ vs ABH Modern Renaissance

W7 delicious vs abh modern renaissance

Right, so the beauty world has seen a lot of ‘controversy’ when it comes to companies duplicating the original products of another company. Whatever your thoughts are on this topic, I’m not going to be debating or discussing whether I think it’s right or not. I did, however, see that W7 (the Kings of the dupes) recently released their new palette called ‘Delicious’; which quite frankly they didn’t even try and make it look a little different to the dupe – Anastasia Beverly Hills Modern Renaissance palette. So I thought I’d pick it and see for myself if it truly is a good dupe.

First thing to note is that the W7 palette is considerably more affordable than the ABH Modern Renaissance palette, as it retails for £12.99 compared to the ABH price of £41. So already, I’d say that if you don’t have the money to splurge or quite frankly just don’t want to pay a high price, then I think the W7 palette is worth looking into.

W7 palette vs ABH MR palette

W7 palette vs ABH MR palette

Before we get into the obvious similarities, let’s discuss where they both differ. The packaging is clearly different with the W7 packaging being lighter in weight, with a dark pink cardboard outer packaging finish, whereas the ABH palette has a more muted pink velvet outer packaging (which I’m not a fan of as it gets dirty quickly!). The pan sizes are smaller in the W7 palette, however surprisingly the W7 palette contains 0.8g per pan (net weight of 11.2g) whereas the ABH palette contains 0.7g per pan (net weight of 9.8g). Another difference is that the shelf life of the W7 palette is 18 months, whereas the ABH palette is only 6 months (but let’s be real – there’s no way I’m paying £41 for a product to chuck it out 6 months later!). Furthermore the W7 palette is made in the P.R.C (China), whilst the ABH palette is made in the USA and is cruelty free.

Now there’s not much to say other than W7 really did dupe the ABH palette to the ‘T’. I mean they both have the same number of shades (14) and the positioning of each shade in the W7 palette is the same as the similar shade in the ABH palette. Even the finish of each shade is duped (although the W7 palette did not go as far as naming each shade – that would’ve been interesting!). What is quite interesting and ‘subtle’ is how W7 have marketed this palette as being a ‘Natural & Berry’ palette playing on the ‘Delicious’ theme, which is similar to the theme of the ABH palette, which they describe as being ‘Neutral & Berry’.

Ok so now that I’ve given you my run down, let’s get into some swatch comparisons:

Row 1 swatches - W7 (L) and ABH (R)

Row 1 swatches – W7 (L) and ABH (R)

Row 2 swatches - W7 (L) and ABH (R)

Row 2 swatches – W7 (L) and ABH (R)

From the swatches above you can see that the colours in the W7 palette are similar, but not the exact same. They tend to run lighter than the ABH palette, and they definitely do not swatch as intense. However, if we were to disregard the dupe aspect, I’d say as they are – they are a good quality. They tend to blend well and are quite pigmented. I definitely was not disappointed with them for what they were.

ABH Modern Renaissance close up

ABH Modern Renaissance close up

W7 'Delicious' close up

W7 ‘Delicious’ close up

One thing I noticed, which probably isn’t that important, is that the ABH palette produced a lot more kick back when I put my brush into it compared to the W7 ‘Delicious’ palette. This definitely showed in terms of fall out I experienced, as I definitely experienced more fall out from the ABH palette – however the ABH palette is still more pigmented and easier to blend.

W7 Delicious vs ABH Modern Renaissance

Overall I’d say that the W7 ‘Delicious’ palette is definitely one to try, especially if you love your warm berry tones. It’s out of stock at the moment, however once in stock I’d snap this up quick as it sold out very quickly! I wasn’t disappointed with the shades – although I won’t say it works better than some of my higher end palettes or even some of my other drugstore palettes. I’d give this a thumbs up for the colour selection and pigmentation of most of the shades.

Before I go I thought I’d share with you some other affordable alternatives to the ABH palette:

You can find the W7 ‘Delicious’ palette here (although it’s sold out at the moment!) and the ABH Modern Renaissance palette here.

Hope you found this somewhat useful!

Vicky x



  1. June 29, 2017 / 5:41 pm

    I have been seeing this everywhere and wondering how good of a dupe it is. And from your post it seems not bad actually. If I didnt already have the ABH then I would definitely consider the W7! The price comparison is fab! I think I like love letter better in the W7! Eek!

    Amina xx | http://www.AliandHer.com

    • Victoria
      June 29, 2017 / 5:50 pm

      It’s definitely not terrible. I was pleasantly surprised. I think it’s definitely not the same as the ABH one – but on its own it works well. Thanks hun! x

  2. June 29, 2017 / 5:44 pm

    It sounds like a good buy to me. £41 is a lot to spend on a palette, worth trying the W7 to see if you get on with the shades first x

    • Victoria
      June 29, 2017 / 5:48 pm

      £41 is definitely pricey! I think it is a good ‘tester’ palette to be honest like you said! x

  3. June 29, 2017 / 6:27 pm

    After seeing this, i am definitely going to try out the w7. Thanks.

    • Victoria
      July 1, 2017 / 7:24 am

      You should! Thank you! x

  4. July 2, 2017 / 8:23 am

    I love my modern renaissance palette but I always feel guilty that I do not use it as often as I should. This is a great alternative and I would not feel as guilty

    • Victoria
      July 4, 2017 / 8:57 am

      Very true! Also I love the ABH MR, but don’t want it to finish as it’s quite expensive so its great having something similar x

  5. December 12, 2018 / 1:03 pm

    Those colours a gorgeous. I used to have a purple palette from the same brand. They bring pretty palettes that are affordable

  6. Deborah Giles
    January 26, 2021 / 7:23 pm

    Your information is wrong w7 has been cruelty free since 2002 it’s on there website

Leave a Reply to Mary Cancel reply

Your email address will not be published. Required fields are marked *

e.l.f. cosmetics UK

Twitter Auto Publish Powered By : XYZScripts.com
%d bloggers like this:

Looking for Something?